IT'S LITERALLY SHOCKING HOW MANY PRODUCTS ARE MARKETED AS "CLEAN," "ORGANIC," AND "HEALTHY" WHEN THEY ARE SOOOOOO FAR FROM IT!!
With all the things companies are allowed to say on their marketing, it can get incredibly difficult to know TRULY which brands are ACTUALLY "clean" and pure, and which ones aren't...as they all claim to be the best.
Please note that while we aren't here with the intention of pinpointing any specific brands, we ARE here to educate you on food sourcing, processing methods, and added ingredients. Here's a few examples of some protein options that might at first glance look and sound pretty darn good for you (but that aren't).
As you can see, most all of the ingredients in this product are highly processed, not nourishing (don't provide much nutrition at all!), and are even unhealthy. Yet, this product is sold in health food stores, and is marketed as "clean" and "organic" nutrition!
Another example of a common protein marketed as "healthy":
The point here is to ALWAYS read the ingredient list FIRST, no matter how clean or organic it's marketed as...because many "healthy" brands are still loaded with highly unhealthy ingredients.
Some of the most common ingredients that are found in many "healthy" brands that are far from actually being healthy (even if they're organic) include:
VEGETABLE OILS / VEGETABLE OIL POWDERS
HIGHLY PROCESSED SUGAR ALTERNATIVES (I.E. ERYTHRITOL, XYLITOL, ETC.)
GUMS (I.E. ACACIA GUM, GUAR GUM, ETC.)
HIGHLY PROCESSED FIBERS OR STARCHES (I.E. MALTODEXTRIN, DEXTRINS)
Generally speaking, the best quality, most nourishing products will typically have far LESS ingredients, not more. While this isn't ALWAYS the case, keep in mind that even if the ingredients SOUND healthy (i.e. broccoli powder), more is certainly not always better...(more on this a different day).
Be aware and check those labels before consuming any protein powders...or any food products for that matter!!
If you want to learn more about how the Super Vital Foods protein goes above and beyond to provide a highly pure protein, CLICK HERE to discover the difference...
To your optimal health,
The Super Vital Team